London Press Days - Day #1 : MLpr 09/04/13

00:02:00, by Petite Style Beauty


Hello girls!

I would like to share with you the news in the "fashion field", presenting the preview of famous designers' new collections for the AW13 season and a bit of summer's too.
Here in London I had a chance to attend some PR events, in which I saw exclusive clothes, accessories, shoes and so on as a sneak peek, because I am a press member.

The first day, 9th april, I went to the presentation of MLpr and Iroquois  at The Westbury Hotel in Mayfair.
Let's see toghether the news and the brands!

(To enlarge the images, simply click on them!)

"Eley Kishimoto... the patron saint of print." The style is simply unique and creative, with vibrant colour and fabulous prints.

"Ultimately I want the women who wear my clothes to feel elegant and relaxed..." Madeleine ThompsonThe style is simple and classy, with most of all black and white colours.

Deborah Fleming is the designer of this brand, characterized by unique prints and unique cuts on glamorous feminine swimwear: from a combination of vintage prints and classic cuts to the latest trends.

The new collection from Hannah Warner is characterized by the sharpness of lines and the repetition of angles with a smooth surfaces. The main shapes are taken from architecture, especially inspired by urban buildings in London, NYC and Italy.

This brand comes from Italy and it's one of the leading players in the worlds markets of hosiery. The new collection has particular but classic prints and designs, on different thicknesses of tights.

The brand produces very high quality of handmade designed leather purses, handbags and accessories for both women and men. Every season with new colours and leathers in utilitarian shapes, adapted to work.

The brand from France expresses the concept of creating lingerie that goes against the mainstream trend: bringing subtle lingerie and creative womenswear. Original prints, colourful cotton and an eye for detail, from little bows between the breasts to double straps, and lace or satin trims. 

Emmy Scarterfield creates timelessly customized vintage inspired feminine shoes, especially for weddings. You can choose from hundreds of different shapes and heel heights.

Brett Tyne and Lucy Lyons create very elegant playful evening bags, inspired by eye-catching prints and fine jewellery, in printed leathers and unique clasps.

Designer Alice Keswick has taken the new collection over to the dark shide, using colorful prints set against an all-black colour palette. Techniques of layering and transparency, along with contrasting textures all combine to create a new techno-gothic mood.

Beaumont Organic is the home of ethical luxury and produces beautiful clothing environmentally friendly, soft on your skin and easy to wear.

Babes with Babies was born for mothers who don't want to give up to be glamorous. They believe that pregnant women and new mothers deserve a touch of luxury, and they offer this with unique and fashioned clothes, jewellery, bags, cosmetics and so on.

Eberjey believes that the layer worn next to the heart should express happiness, love and confidence­ all the things that make a woman truly beautiful. They create comfy lingerie, pajamas, loungewear that flatters real bodies and make feel good too.

Ronen Chen, originated from Israel, is designed for the modern woman aged 30 plus who wants to look and feel good. His designs are fashionable not trendy, super comfortable and flattering.

Toft are dedicated to bringing people fashionable handknits and the chance to knit them themselves. They produce a new collection of patterns every six months, so each spring/summer and autumn/winter season will have around a dozen new designs. 


Le Short is made in France with authentic fabrics such as Liberty of London printed cottons with delicate Japanese trims. These shorts take you from home to beach, and lounge to play.

Gothenburg shoes are perfect for the british weather and lifestyle. They combine crafted luxury leather with industrial-strenght rubber base. With their interchangeable shoes accessories you can also personalise your boots to create wear anywhere footwear with practicality that never compromise style.

The brand creates ready-to-wear pieces of lingerie, silk dresses in a very feminine and modern style. With authentic and romantic or femme fatale style, the pieces are precisely cut and noble materials are carefully selected, as silk, the main material used.


This is a goody bag they gave me, with publication depliants and a lovely pair of black tights from Oroblu'!

What do you think about the new collections? I hope you like them.
Stay tuned for new previews in the next posts.

See you!

MakeUp Fun

6 Commenti

  1. Veramente interessante questo post! Un bacione cara e passa da me se ti va!!

  2. Ciao cara, grazie per esserti iscritta al mio giveaway, ricambio il tuo follow con molto piacere. Purtroppo il tuo indirizo mail non risulta valido, volevo scriverti una mail per rettificare alcuni dati del giveaway. Il problema è che le stiliste di Essenza Bianca ci avevano dato il link facebook del profilo al posto del link Fascebook della pagina. Se vuoi puoi passare da me per cliccare mi piace e per rettificare il tuo indirizzo e-mail. Grazie ancora!
    xoxo M

    1. Grazie, fatto. Su facebook sono Stella Incantevole, email:

  3. impossibile non seguirti..
    blog davvero interessante!

  4. che belle foto...mi vorrei tuffare in mezzo alle scarpe e alle borse!


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